Colegio Universitario de Cartago

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1. Técnicas de marketing y estrategias para restaurantes

by Vallsmadella, Josep María.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Pearson Educación ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.4.23 V215t] (2).

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2. Estrategia de marketing

by Ferrel, O.C | Hartline, Michael D.

Edition: 5 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 F383e5] (1).

3. El planeamiento estratégico en hotelería

by Feijoo, Jose Luis.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina Ugerman Editor 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.51 F297p] (1).

4. Plan de Marketing paso a paso

by Ambrosio, Vicente.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia Pearson Educación 2000Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 A496p] (2).

5. Cómo crear una empresa: lo que todo emprendedor debe saber

by Irizar, Inazio.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Español Gestión 2000 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 I68e3] (1).

6. El plan de marketing en la práctica

by Sainz de Vicuna Ancin, José María.

Edition: 17 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España ; ESIC ; 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S157p17] (2).

7. El planeamiento estratégico en hotelería

by Feijoo, José Luis.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina Ugerman Editor 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.51 F297p] (5).

8. El plan de marketing en la PYME

by Sainz de Vicuña Ancín, José María.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España ; ESIC ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S157p3] (1).

10. Mercadeo para pequeños negocios I

by Camargo Restrepo, Jorge.

Material type: visual material Visual material; Type of visual material: Publisher: México ; Dacar ; 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 203 DVD] (2).

11. Enciclopedia de marketing y ventas

by Oceano.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Oceano ; 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 429 DC] (2).

12. Marketing para instituciones educativas: guía para planificar la captación y retención de alumnos

by Manes, Juan Manuel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina ; Granica ; 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M274m] (1).

13. Marketing operacional de destinos turísticos

by Acerenza, Miguel.

Edition: 2 edición Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Trillas ; 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 A173m2] (1).

14. Gestión estratégica para instituciones educativas: guia para planificar estrategia de gerenciamiento institucional

by Manes, Juan Manuel.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina ; Granica ; 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 371.2 M274g2] (1).

15. Estrategia de marketing

by Ferrell, O.C | Hartline, Michael.

Edition: 6 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 F383e6] (1).

16. Promoción y comercialización de productos y servicios turísticos locales UF0084

by Fernández-Villarán Ara, Asunción.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Paraninfo ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.47 F363p] (1).

17. Políticas de marketing

by Cabrerizo, Montserrat.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Alfaomega ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 C117p] (1).

18. Emprender con éxito: 10 claves para generar modelos de negocio

by Adán Micó, Pablo | González López, Arturo.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Alfaomega ; 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.404 A221e] (1).

19. Marketing del turismo cultural

by Recuero Virto, Nuria | Blasco López, Francis | García de Madariaga Miranda, Jesús.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Esic Editorial ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 R311m] (1).

20. Gerencia de marketing

by Giraldo Oliveros, Mario.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; Ecoe Ediciones ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 G516g] (1).

21. Plan de aplicación e implementación de un servicio a domicilio para restaurante de comida argentina Donde el Che

by Chavarría Brenes, Carolina.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: 2019Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: DE 240] (1).

22. Innovar o morir: cómo obtener resultados excepcionales con poca inversión

by Morales Nieto, Enrique.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; Ediciones de la U ; 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M828i3] (1).

23. Manual de marketing turístico

by Sánchez Martínez, María.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Sintesis ; 2018Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 S487m] (1).

24. Principios de marketing

by Juárez, Fernando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; Universidad del Rosario ; 2018Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 J91p] (1).

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