Colegio Universitario de Cartago

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1. Dirección de marketing

by Kotler, Philip.

Edition: 10 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87d] (8).

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2. Marketing

by Kerin, Roger | Hartley, Steven | Rudelius, William.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K39m] (1).

3. Dirección de marketing

by Kotler, Philip.

Edition: 14 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87di14] (4).

4. Introducción a la mercadotecnia

by Sangri Coral, Alberto.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Grupo Editorial Patria ; 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S195i] (2).

5. Diseño de cuestionarios: cómo planear, estructurar y redactar material de encuesta para una investigación de mercados eficaz

by Brace, Ian.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Patria ; 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.83 B796d] (3).

6. Fundamentos de marketing

by Stanton, William.

Edition: 13 edición.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S792f] (2).

7. Marketing de servicios: un enfoque de integración del cliente a la empresa

by Zeithaml, Valarie A.

Edition: 2 edición.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 Z48m] (1).

8. Marketing y planificacion para restaurantes

by Nanclares Fragoso, José.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Paraninfo ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.4.12 N176m] (1).

9. Marketing

by Kerin, Roger A | Berkowitz, Eric N | Hartley, Steven W.

Edition: 7 edición.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K39m] (4).

10. Marketing y turismo: introducción al marketing de empresas y destinos turísticos

by Altes Machin, Carmen.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Sintesis ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 A438m] (1).

11. Manual de marketing general y de servicios turísticos

by López, Aurelio.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Sintesis ; 1992Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 L864ma] (1).

12. Dirección de marketing: conceptos esenciales

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87di] (1).

13. Dirección de Marketing

by Kotler, Philip | Lane Keller, Kevin.

Edition: 12 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87di12] (5).

14. Marketing: enfoque América Latina, el marketing científico aplicado a Latinoamérica

by Arellano Cueva, Rolando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 A678m] (1).

15. Marketing en Internet

by Janal, Daniel S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2000Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 J33m] (4).

16. Marketing

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Edition: 7 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m7] (3).

17. Investigación de Mercados: para una mejor toma de decisiones

by Céspedes Sáenz, Alberto.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; De la U ; 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.83 C422I] (1).

18. Sistema de gestión de la calidad del servicio

by Riveros Silva, Pablo Emilio.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia Ecoe 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.562 R621s3] (1).

19. Administración de la empresa restaurantera

by Franco López, Armando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.4.23 F824a] (3).

20. Fundamentos de Marketing

by Stanton, William | Etzel, Michael.

Edition: 14 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S792f14] (23).

21. Introducción a la investigación de mercados: enfoque para América Latina

by Benassini, Marcela.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.83 B456i2] (2).

22. Fundamentos de marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 11 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87f11] (4).

23. Gestión y dirección de empresas turísticas

by Parra López, Eduardo | Calero García, Francisco.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España McGraw-Hill 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.0.1 P258g] (2).

25. Mercadotecnia: conceptos y prácticas modernas

by Schoell, William.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Prentice-Hall 1991Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S559m] (1).

26. Marketing

by Solomon, Michael | Stuart, Elnora.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia Prentice-Hall 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S688m] (1).

27. Fundamentos de marketing turístico

by Rey, Manuel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Síntesis ; 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 R456f] (2).

28. Mercadotecnia

by Sandhusen,Richard.

Material type: book Book; Format: print Publisher: México 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S217m] (1).

29. Marketing

by Kerin, Roger | Hartley, Steven | Rudelius, William.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K39m11] (3).

30. Investigación de mercados en un ambiente de información digital

by Hair, Joseph | Bush, Robert P | Ortinau, David J.

Edition: 4 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw Hill 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.83 H153i4] (3).

31. Marketing turístico

by Kotler, Philip.

Edition: 5 ediciónMaterial type: computer file Computer file; Format: electronic Publisher: España Pearson Educación 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 K87m5] (1).

32. Principios de Marketing

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Thomson 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 P957p] (1).

33. Marketing de servicios

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 5 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 Z61ma] (1).

34. Proyecto de Graduación en la Investigación de mercados para la opción de Bachillerato por madurez

by Alvarado Rivera, Jeffeth.

Material type: computer file Computer file; Format: electronic Publisher: 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: DE 141] (1).

35. Investigación de mercados

by McDaniel, Carl | Gates, Roger.

Edition: 10 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.83 M478i10] (1).

36. Fundamentos de mercadotecnia

by Santesmases Mestre, Miguel | Valderrey Villar, Francisco | Sánchez Guzmán, Adriana.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Patria ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S234f] (1).

37. Investigación de mercados

by Zikmund, William.

Edition: 9 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Cengage Learning ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.83 Z68i9] (2).

38. Marketing edición Latinoaméricana

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m] (4).

39. Marketing y turismo:introducción al marketing de empresas y destinos turísticos

by Altes Machin, Carmen.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Síntesis ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 A438m] (1).

40. Comercialización de productos y servicios turísticos

by Milio Balanzá, Isabel | Cabo Nadal, Mónica.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Paraninfo ; 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.47 M644c] (4).

41. Fundamentos de marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 13 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson Educación ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87f13] (2).

42. Enciclopedia de marketing y ventas

by Oceano.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Oceano ; 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 429 DC] (2).

43. Marketing

by Lamb, Charles | Hair, Joseph | McDaniel, Carl.

Edition: 11 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L 218m11] (1).

44. Introducción a la investigación de mercados

by Benassi Felix, Marcela.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson Educación ; 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.83 B456i3] (2).

45. Introducción a la investigación de mercados: enfoque para América Latina

by Benassini, Marcela.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.83 B456i] (4).

46. Investigación de mercados:un enfoque práctico y descriptivo

by Sanabria Araya, Fabio.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Costa Rica ; EUNED ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.83 S194i] (1).

47. Mercadotecnia

by Fischer de la Vega, Laura | Espejo Callado, Jorge.

Edition: 5 edMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Mc Graw Hill ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 F534m5] (1).

48. Dirección de marketing: fundamentos y aplicaciones

by Rivera Camino, Jaime | Garcillán López-Rua, Mencía de.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Alfaomega ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 R621d3] (1).

49. Marketing internacional: un enfoque práctico; teoría, casos y talleres

by Silva Guerra, Harold.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Alfaomega ; 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S586m] (1).

50. Emprendeduría práctica para hacer negocios

by Aguirre González, Juan Antonio.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Alfaomega ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.404 A284e2] (1).

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