Colegio Universitario de Cartago

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1. El estilo Coca-Cola: estrategias para competir en un mercado global

by Pendergrast, Mark.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Deusto 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.049 P397e] (1).

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2. Marketing management

by Kotler, Philip | Keller, Kevin.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Estados Unidos ; Pearson ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87m] (1).

3. Enciclopedia de la secretaria: la secretaria y la empresa

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; OCEANO ; 19-?Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 651.3 E56e] (3).

4. Marketing

by Kerin, Roger | Hartley, Steven | Rudelius, William.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K39m] (1).

5. Clásicos Harvard de la Administración

Material type: computer file Computer file; Format: electronic Publisher: México Educar Cultural Recreativo 1986Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 C614c] (1).

6. Planificación operacional y financiera en la hotelería

by Escudero, Francisco R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Trillas ; 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.51 E74p] (2).

7. Gestión administrativa para empresas turísticas

by Ramírez Cavassa, César.

Edition: 2 edición.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Trillas ; 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.0.1 R173g] (1).

8. Marketing y turismo: introducción al marketing de empresas y destinos turísticos

by Altes Machin, Carmen.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Sintesis ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 A438m] (1).

9. Fundamentos de comunicación humana

by De Fleur, Margaret H | Kearney, Patricia | Plax, Timothy G | De Fleur, Melvin L.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.452 D278f] (1).

10. Marketing

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m] (1).

11. Elija al mejor: como entrevistar por competencias

by Alles, Martha Alicia.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina Granica 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.311 A469e2] (1).

12. Desarrollo secretarial

by Rodriguez Estrada, Mauro | Diaz Real, Mayra.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México El Manual Moderno 1999Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 651.374 R696d2] (1).

13. Administre su empresa de la estrategia a la práctica: mercadeo

by Zuluaga Uribe, Gonzálo.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia Alfaomega 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 Z94ad] (4).

14. Manual de Relaciones públicas e institucionales: estrategias de comunicación y tácticas relacionales

by Di Genova, Antonio.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina Ugerman 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 659.2 Di572ma] (2).

15. Relaciones públicas: estrategias y tácticas

by Wilcox, Dennis L | Cameron, Glent | Xifra, Jordi.

Edition: 8 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España Pearson Educación 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 692.2 W667r] (1).

16. Marketing

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Edition: 7 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m7] (3).

17. Elementos de turismo: economía, comunicación, alimentos y bebidas, líneas aéreas, hotelería, relaciones públicas

by Dahda, Jorge.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.0.56 D129e] (2).

18. Marketing hotelero

by Acerenza, Miguel Ángel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.47 A173m] (3).

19. Fundamentos de Marketing

by Kotler, Philip | Gary, Armstrong.

Edition: 8 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87f8] (1).

21. Marketing: versión para Latinoamerica

by Kotler, Philip | Armstrong, Gary.

Edition: 11 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87m11] (13).

22. Marketing

by Solomon, Michael | Stuart, Elnora.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia Prentice-Hall 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S688m] (1).

23. Nos veremos en la cumbre

by Ziglar, Zing.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Diana 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 158.1 Z68n] (1).

24. Gestión administrativa para empresas turísticas

by Ramírez Cavassa, César.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.0.1 R173g3] (1).

25. ABC de las relaciones públicas: todos los secretos y fundamentos de las relaciones públicas con ejemplos reales

by Black, Sam.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; GESTION 2000 ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 659.2 B627a] (1).

26. Marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 14 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Mexico Pearson Educación 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87m14] (19). Checked out (1).

27. Comunicación estratégica en las organizaciones

by Rebeil Corella, María Antonieta.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Trillas ; 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.45 R289c] (1).

28. Marketing editorial: la guía

by Cole, David.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Conaculta ; 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 C689m] (1).

29. Hotelería

by Báez Casillas, Sixto.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; CECSA ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.1 B142h] (2).

30. Técnicas secretariales

by Alvarado Aguilar, Mabel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Costa Rica ; EUNED ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 651.374 A444t] (12).

32. Gestión de la comunicación empresarial

by Lacasa y Blay, Antonio S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Gestión 2000 ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.452 L129g] (1).

33. Relaciones Públicas: estrategias y tácticas

by Wilcox, Dennis L | Cameron, Glen T | Xifra, Jordi.

Edition: 10 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España Pearson Educación 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 659.2 W667r10] (2).

34. Marketing para el éxito del profesional liberal

by Ribeiro, Antonio Ignacio.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Ripano ; 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 R483ma] (2).

35. Teoría y práctica de las relaciones públicas

by Fraser P., Seitel.

Edition: 8 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España Pearson Educación 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 659.2 F841t8] (1).

36. Impacto de los medio de comunicación

by Biagi, Shirley.

Edition: 8 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 302.23 B576i8] (3).

37. Marketing

by Kerin, Roger | Hartley, Steven | Rudelius, William.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K39m11] (3).

38. Manual de perfeccionamiento para secretarias

by Parera Pascual, Cristina.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Fundación Confemetal ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 651.3 P228ma2] (3).

39. Publicidad y promoción: perspectiva de la comunicación de marketing integral

by Belch, George | Belch, Michael.

Edition: 6 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw Hill ; 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 B427p6] (1).

40. Fundamentos de mercadotecnia

by Santesmases Mestre, Miguel | Valderrey Villar, Francisco | Sánchez Guzmán, Adriana.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Patria ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S234f] (1).

41. Comunicación VOL. XII

by Camargo Restrepo, Jorge.

Material type: visual material Visual material; Type of visual material: Publisher: México ; Dacar ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 214 DVD] (1).

42. Marketing edición Latinoaméricana

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m] (4).

43. Las nuevas reglas del marketing

by Meerman Scott, David.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Anaya 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M495n] (1).

44. Marketing y turismo:introducción al marketing de empresas y destinos turísticos

by Altes Machin, Carmen.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Síntesis ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 A438m] (1).

45. Elementos de turismo: economía, comunicación, alimentos y bebidas, líneas aéreas, hotelería, relaciones públicas

by Dahda, Jorge.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.0.56 D129e] (3).

46. Marketing

by Lamb, Charles | Hair, Joseph | McDaniel, Carl.

Edition: 11 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L 218m11] (1).

47. El arte de saber estar: enciclopedia práctica de buenas maneras y protocolo

by López, Camilo.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Ediciones Nobel ; 1998Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 395 L864a] (1).

48. Marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 16 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Mexico Pearson Educación 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87m16] (7).

49. Marketing turístico aplicado

by De la Ballina Ballina, Francisco Javier.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; ESIC ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 B331m] (3).

50. Relaciones públicas y organización de eventos de marketing

by López, Esperanza | Moreno, Pascuala.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Alfaomega ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 659.2 L864r] (1).

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