Colegio Universitario de Cartago

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1. La gestión al estilo Disney: cómo aplicarla a su empresa

by Capodagli, Bill.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Deusto 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.049 C245g] (1).

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2. El estilo HP: cómo Bill Hewlett y yo creamos nuestra empresa

by Packard, David.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Deusto 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.049 P119e] (1).

4. En busca de la excelencia

by Peters, Tom.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Nowtilus ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.43 P483b] (1).

5. Administración y control de la calidad

by Evans, James | Lindsay, William.

Edition: 4 edición.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Thomson ; 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.562 E92a] (1).

6. Marketing

by Kerin, Roger A | Berkowitz, Eric N | Hartley, Steven W.

Edition: 7 edición.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K39m] (4).

7. Administración de servicios: estrategias de marketing, operaciones y recursos humanos

by Lovelock, Christopher | Reynoso, Javier | D' Andrea, Guillermo | Huete, Luis.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L898a] (1).

8. 200 ideas para atraer clientes a un hotel

by Biosca, Domenec.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Español Gestión 2000 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.47 B616d] (1).

9. Cómo ser un emprendedor exitoso

by Kreimer, Nataniel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina Cultura Librera Americana 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.022 K92c] (2).

10. Marketing: enfoque América Latina, el marketing científico aplicado a Latinoamérica

by Arellano Cueva, Rolando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 A678m] (1).

11. Estrategia de marketing

by Ferrel, O.C | Hartline, Michael D.

Edition: 5 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 F383e5] (1).

12. Práctica elemental de auditoría

by Mendivil Escalante, Víctor Manuel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Learning 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 657.45 M538p5] (5).

13. Tips efectivos para el servicio al cliente

by Stevens, Debra.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.812 S844t] (1).

14. Marketing de servicios: personal, tecnología y estrategia

by Lovelock, Christopher | Wirtz, Jochen.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L898ma7] (3).

15. El posturismo: turismo y posmodernidad

by Molina, Sergio.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.0.56 M722p] (2).

16. La misión de la empresa

by Albrecht, Karl.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Paidos ; 1996Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.409.2 A341m] (1).

18. Gestión de la calidad de los procesos turísticos

by Almeida, Mar Asonso | Barcos Redin, Lucia | Martín Castilla, Juan Ignacio.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Síntesis 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 2.21 A422g] (1).

19. Vender a clientes difíciles

by Caron, Nicolas.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Piramide ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.81 G293v] (1).

20. Dirección de marketing

by Kotler, Philip.

Edition: 15 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87di15] (2).

21. La elaboración del plan estratégico y su implantación a través del cuadro de mando integral

by Martínez Pedros, Daniel | Milla Gutiérrez, Artemio.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Díaz de Santos 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 M379e] (2).

22. Marketing estratégico

by Best, Roger J.

Edition: 4 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España Pearson 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 B561m4] (1).

23. Doscientas ideas para atraer clientes a un Hotel

by Biosca, Domenec.

Material type: book Book; Format: print Publisher: España ; Ciencias de la Dirección ; 1994Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.47 B616d] (1).

24. Treinta (30)minutos para escribir cartas comerciales

by Linton, Ian.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 651.75 L761t] (1).

25. Marketing para el éxito del profesional liberal

by Ribeiro, Antonio Ignacio.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Ripano ; 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 R483ma] (2).

26. Social media y recursos humanos

by Alles, Martha.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argebtina Granica 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.3 A434s] (2).

27. Los primero venta emprendedor : lo que un inversor quiere escuchar para financiar tu proyecto

by Remolins, Eduardo.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Español ; Lexus ; 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.409.2 R389p] (1).

28. Administración de servicios: estrategias para la creación de valor en el nuevo paradigma de los negocios

by Lovelock, Cristopher.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Prentice-Hall 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L898a2] (10).

29. Negocios sin recursos : 39 tips para hacer más con menos

by Pratt, Alex.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina Granica 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 P913n] (4).

30. Impacto de los medio de comunicación

by Biagi, Shirley.

Edition: 8 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 302.23 B576i8] (3).

31. Gestión comercial de la Pyme: herramientas y técnicas básicas para gestionar eficazmente su empresa

by García Arca, Fernando | Freijeiro Álvarez, Ana Belén | Loureiro Álvarez, Dominique.

Material type: book Book; Format: print Publisher: España ; Ideas Propias ; 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.022 G216g] (1).

32. Marketing de servicios

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 5 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 Z61ma] (1).

33. Informe de práctica supervisada realizado en Rótulos Serigráficos del Valle

by Madríz Leiva, Martha.

Material type: computer file Computer file; Format: electronic Publisher: 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: DE 87] (1).

34. Atención al cliente

by Blanco Prieto, Antonio.

Edition: 4 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España Pirámide 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.812 B641a4] (1).

35. El marketing según Kotler

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Paidos 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87ma] (2).

36. Departamento de Operaciones de la Tour Operadora Costa Rica Reps

by Sandoval Sandoval, Deborah.

Material type: computer file Computer file; Format: electronic Publisher: 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: TU 19] (1).

37. Punto de impacto

Material type: visual material Visual material; Type of visual material: Publisher: Costa Rica Costa Rica Pura Vida 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 42 DVD] (5).

38. Gestión integral de la calidad : implementación

by Cuatrecasas, Lluís.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Profit ; 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.562 C961g] (1).

39. ¡Tu cliente manda!: cómo proporcionar las experiencias Me2B que exigen los clientes de hoy

by Price, Bill | Jaffe, David.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Patria ; 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.812 P945t] (1).

40. Marketing práctco para pequeños negocios: una guía para todos

by Mediano Serrano, Lucía | Beristain Oñederra, José Juan.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Pirámide ; 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M489m] (1).

41. Deje de vender y conéctese con los clientes

by Stratten, Scott.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Patria ; 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.812 S911d] (1).

42. Todos somos vendedores : vender es una ante al alcance de cualquiera

by Vega, José Manuel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Lexus ; 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.404 V422t] (1).

43. Excediendo las expectativas de los clientes

by Tschohl, John.

Material type: visual material Visual material; Type of visual material: Publisher: México ; Service Quality Institute ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 239 DVD] (1).

44. Véndele a la mente: no a la gente

by Klaric, Jürgen.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; Planeta ; 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 k63v] (1).

45. Vender más en su tienda : gestión integral del punto de venta

by Garrido i Pavia, Jordi.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Profit Editorial ; 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.82 G241v] (1).

46. Generación de modelos de negocios: un manual para visionarios, revolucionarios y retadores

by Osterwalder, Alexander | Pigneur, Yves.

Edition: 6 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Deusto ; 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.022 O85g] (1).

47. Competing on analytics: inteligencia competitiva para ganar

by Davenport, Thomas | Harris, Jeanne.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Alfaomega ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 D489c] (2).

48. Rompiendo paradigmas

by Slater, Robert.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.562 S631r] (1).

49. Enciclopedia de marketing y ventas

by Oceano.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Oceano ; 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 429 DC] (2).

50. Fidelización de clientes

by Alcaide, Juan Carlos.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España ; ESIC ; 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.812.2 A346f2] (2).

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