Colegio Universitario de Cartago

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1. Introducción a la mercadotecnia

by Sangri Coral, Alberto.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Grupo Editorial Patria ; 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S195i] (2).

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2. Fundamentos de marketing

by Stanton, William.

Edition: 13 edición.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S792f] (2).

3. Técnicas de marketing y estrategias para restaurantes

by Vallsmadella, Josep María.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Pearson Educación ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.4.23 V215t] (2).

4. Técnicas de servicio para alojamientos turísticos

by Arce Porras, Euclides Jose.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Costa Rica EUNED 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.2 A668t] (9).

5. Marketing

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m] (1).

6. Marketing: enfoque América Latina, el marketing científico aplicado a Latinoamérica

by Arellano Cueva, Rolando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 A678m] (1).

7. Administración de pequeñas empresas: lanzamiento y crecimiento de iniciativas de emprendimiento

by Longenecker, Justin G | Petty, J. William | Palich, Leslie E | Hoy, Frank.

Edition: 16 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México CENGAGE 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.022 L852ad16] (1).

8. Facebook: aplicaciones profesionales y de empresas

by Rodríguez Fernández, Óscar.

Edition: 6 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España ANAYA 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 006.754 R696f6] (1).

9. Análisis de la afluencia vehicular a las estaciones de servicio y sus posibles causas

by Reyes González, Michael.

Material type: computer file Computer file; Format: electronic Publisher: 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: DE 149] (1).

10. Marketing

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Edition: 7 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m7] (3).

11. Cómo organizar eventos y exposiciones

by Fleitman, Jack.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pax 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.0.40 F598c] (1).

12. Organización de reuniones: convenciones, congresos, seminarios

by Buendía, Juan Manuel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.0.40 B928o] (5).

13. Gestión comercial de la Pyme: herramientas y técnicas básicas para gestionar eficazmente su empresa

by García Asca, Fernando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; De la U ; 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.022 G216g] (1).

14. Administración de pequeñas empresas: lanzamiento y crecimiento de iniciativas de emprendimiento

by Longenecker, Justin G | Petty, J. William | Palich, Leslie E | Hoy, Frank.

Edition: 14 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; CENGAGE ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.022 L852ad16] (1).

15. Administración de Marketing: un enfoque en la toma estratégica de decisiones

by Mullins, John | Walker, Oruilla | Boyd, Harper | Larreche, Jean Carlo.

Edition: 5 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Mac Graw Hill 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M961ad5] (3).

16. Fundamentos de Marketing

by Stanton, William | Etzel, Michael.

Edition: 14 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S792f14] (23).

17. Organización de congresos y convenciones

by Cravioto Magallón, Tonatiuh.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.0.40 C898o2] (3).

18. Fundamentos de Marketing

by Kotler, Philip | Gary, Armstrong.

Edition: 8 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87f8] (1).

20. Marketing estratégico

by Cravens, David | Percy, Nigel.

Edition: 8 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España McGraw-Hill 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 C898m8] (1).

21. Principios de marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 12 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España Pearson 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87p12] (2).

22. Marketing: versión para Latinoamerica

by Kotler, Philip | Armstrong, Gary.

Edition: 11 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87m11] (13).

23. Mercadotecnia: conceptos y prácticas modernas

by Schoell, William.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Prentice-Hall 1991Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S559m] (1).

24. Enciclopedia práctica de la pequeña y mediana empresa

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; OCEANO Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.022 E56e] (2).

25. Mercadotecnia

by Sandhusen,Richard.

Material type: book Book; Format: print Publisher: México 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S217m] (1).

26. Publicidad, promoción y comunicación integral en marketing

by Clow, Kenneth E | Baack, Donald.

Edition: 4 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 C648p4] (4).

27. Gestión comercial de la Pyme: herramientas y técnicas básicas para gestionar eficazmente su empresa

by García Arca, Fernando | Freijeiro Álvarez, Ana Belén | Loureiro Álvarez, Dominique.

Material type: book Book; Format: print Publisher: España ; Ideas Propias ; 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.022 G216g] (1).

28. Principios de Marketing

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Thomson 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 P957p] (1).

29. Publicidad y promoción: perspectiva de la comunicación de marketing integral

by Belch, George | Belch, Michael.

Edition: 6 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw Hill ; 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 B427p6] (1).

30. Marketing edición Latinoaméricana

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m] (4).

31. Organización de reuniones: convenciones, congresos, seminarios

by Buendía, Juan Manuel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 1991Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.0.40 B928o] (1).

34. Marketing

by Lamb, Charles | Hair, Joseph | McDaniel, Carl.

Edition: 11 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L 218m11] (1).

35. Charrarra Pura Vida

by Serrano Córdoba, Brayan.

Material type: computer file Computer file; Format: electronic Publisher: 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: TU 86] (1).

36. Dirección de marketing: fundamentos y aplicaciones

by Rivera Camino, Jaime | Garcillán López-Rua, Mencía de.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Alfaomega ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 R621d3] (1).

37. Lanzamiento e implantación de productos y servicios

by Gallego Díaz, Ramsés.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Alfaomega ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.575 G166l] (1).

38. WordPress: crea, administra y promociona tu blog

by Fernández, María Amor.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Alfaomega ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 006.754 F363w] (1).

39. Marketing del turismo cultural

by Recuero Virto, Nuria | Blasco López, Francis | García de Madariaga Miranda, Jesús.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Esic Editorial ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 R311m] (1).

40. Desarrollo de nuevos productos: una visión integral

by Lerma Kirchner, Alejandro.

Edition: 4 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.575 L616d4] (1).

41. Gestión operativa para alojamientos turísticos

by Arce Porras, Euclides.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Costa Rica ; EUNED ; 2021Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.2 A668g] (1).

42. Los Créditos Documentarios en el Comercio Internacional

by Bustamante Morales, Miguel.

Edition: 6 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Trillas ; 2019Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 382 B982c] (1).

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