Colegio Universitario de Cartago

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1. Fundamentos de marketing

by Talaya, Agueda Esteban | Mondejar Jiménez, Juan Antonio.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; ESIC ; 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 T137f11] (3).

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2. Smart: lo fundamental y lo más efectivo del marketing

by Mariotti, John.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M342s] (1).

3. Marketing

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m] (1).

4. Economía en el trópico

by Robles, Edgar A | Arce, Gilberto E | Lizano, Eduardo.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Thomson 2008Availability: No items available Checked out (1).

5. Casos de Marketing

by Fischer de la Vega, Laura | Espejo Callado, Jorge.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 430 DC] (6).

6. Introducción a la economía

by Graue, Ana.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 330 G774i] (3).

7. Marketing

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Edition: 7 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m7] (3).

8. Administración de compras

by Montoya Palacio, Alberto.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ECOE 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.83 M798a] (1).

9. Ética en los negocios: conceptos y casos

by Velásquez, Manuel G.

Edition: 6 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 432 DC] (8).

10. Marketing de servicios: personal, tecnología y estrategia

by Lovelock, Christopher | Wirtz, Jochen.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L898ma7] (3).

11. Casos de mercadotecnia

by Fischer de la Vega, Laura | Espejo Callado, Jorge.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 F534c2] (2).

12. Comportamiento del consumidor: enfoque América Latina

by Arellano Cueva, Rolando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.834.2 A678c] (1).

13. Marketing estratégico

by Cravens, David | Percy, Nigel.

Edition: 8 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España McGraw-Hill 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 C898m8] (1).

14. Cómo iniciar una pequeña empresa: su viabilidad de mercado

by Salazar Leytte, Jorge.

Edition: 3 eición.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México CECSA 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.022 S161co3] (4).

15. Microeconomía: versión para América Latina

by Mankiw, Gregory.

Edition: 6 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 338.5 M278mi6] (8).

16. Ética en los negocios: conceptos y casos

by Velásquez, Manuel G.

Edition: 7 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 174.4 V434e7] (3).

17. Implantación de espacios comerciales : diseño y organización de punto de ventas orientado al cliente

by Bastas Baubeta, Ana Isabel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Ideas Propias 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.82 B327i] (2).

18. La esencia de la estrategia de marketing: la estrategia a partir del consumidor

by Homs, Ricardo.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage ; 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 H768e] (1).

19. Fundamentos de mercadotecnia

by Santesmases Mestre, Miguel | Valderrey Villar, Francisco | Sánchez Guzmán, Adriana.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Patria ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S234f] (1).

20. Conecta!: la empresa en la red social

by Tomé, Pepe.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Lexus ; 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 T656c] (1).

21. Introducción al mercadeo I Vol. VII

by Camargo Restrepo, Jorge.

Material type: visual material Visual material; Type of visual material: Publisher: México ; Dacar ; 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 210 DVD] (2).

22. Producto I Vol. IX

by Camargo Restrepo, Jorge.

Material type: visual material Visual material; Type of visual material: Publisher: México ; Dacar ; 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 211 DVD] (2).

23. Precios Vol. XIII

by Camargo Restrepo, Jorge.

Material type: visual material Visual material; Type of visual material: Publisher: México ; Dacar ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 215 DVD] (1).

24. Marketing edición Latinoaméricana

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m] (4).

25. Marketing

by Lamb, Charles | Hair, Joseph | McDaniel, Carl.

Edition: 11 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L 218m11] (1).

26. Marketing estratégico: desde el paradigma esencial

by Paris, José Antonio.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina ; Alfaomega ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 P232m] (1).

27. Fundamentos de economía

by Cue Mancera, Agustin | Quintana Romero, Luis.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Editorial Patria ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 330 C965f] (2).

28. Branded entertainment: cuando el branded content se convierte en entretenimiento

by Aguilera, Joaquín de | Baños, Miguel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Alfaomega ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.827 A283b] (1).

29. Economía. Principios generales

by Ramírez Osorio, Jorge H | Tarapuez Chamorro, Edwin I | Redondo Ramírez, Marlen I.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; Ediciones de la U ; 2018Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 330 R173e] (1).

30. Principios de marketing

by Juárez, Fernando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; Universidad del Rosario ; 2018Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 J91p] (1).

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