|
1.
|
|
Marketing contemporáneo
by Kurtz, David. Edition: 15 ediciónMaterial type: Computer file; Format:
electronic
Publisher: México ; Cengage Learning ; 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K96m] (2).
|
|
3.
|
|
Marketing de servicios
by Cobra, Marcos. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Colombia ; McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8C657m] (1).
|
|
4.
|
|
Administración
by Benavides Pañeda, Javier. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México ; McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 B456a] (3).
|
|
5.
|
|
Desarrollo de nuevos productos: como crear y lanzar con éxito nuevos productos y servicios al mercado
by Schnarch Kirberg, Alejandro. Edition: 4 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Colombia ; McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.575 S379d] (1).
|
|
6.
|
|
Estrategia Corporativa
by Prahalad, C. K. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: España Deusto 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 P898p] (1).
|
|
7.
|
|
Estrategia: el equilibrio entre caos y el orden para anticipar el futuro de la empresa
by Bilancio, Guillermo. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México Pearson Educación 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 B595e] (3).
|
|
8.
|
|
Marketing
by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México Cengage Learning 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m] (1).
|
|
9.
|
|
Mapas estratégicos: convirtiendo activos intangibles en resultados tangibles
by Kaplan, Robert S | Norton, David P. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Español Gestión 2000 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 K17ma] (1).
|
|
10.
|
|
Implantando y gestionando el cuadro de mando integral. (Performance Drivers)
by Olve, Nils-Goran | Roy, Jan | Wetter, Magnus. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: España Gestión 2000 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 O52i] (1).
|
|
12.
|
|
Cuadro de mando integral, personal y corporativo. (Total Performance Scorecard, TPS)
by Rampersad, Hubert K. Edition: 2 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: España McGraw-Hill 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 R177c2] (1).
|
|
13.
|
|
Administre su empresa de la estrategia a la práctica: finanzas
by Gamboa Gamboa, Jaime de. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Colombia Alfaomega 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.15 G192ad] (2).
|
|
14.
|
|
Estrategia de marketing
by Ferrel, O.C | Hartline, Michael D. Edition: 5 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México Cengage Learning 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 F383e5] (1).
|
|
15.
|
|
Administración estratégica: teoría y casos
by Thompson, Arthur | Strickland, Alonso | Gamble, John E | Peteraf, Margaret A. Edition: 18 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México ; McGraw-Hill ; 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 T468ad18] (2).
|
|
16.
|
|
Planeación estratégica: fundamentos y aplicaciones
by Chiavenato, Idalberto | Sapiro, Aro. Edition: 2 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México McGraw-Hill 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 C532p2] (6).
|
|
17.
|
|
Marketing Internacional de lugares y destinos
by Kotler, Philip | Gertner, David | Rein, Irving | Haider, Donald. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México Pearson Educación 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 K87ma] (7).
|
|
18.
|
|
Administración moderna
by Certo, Samuel C. Edition: 8 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Colombia ; Pearson ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 C418a] (3).
|
|
19.
|
|
Marketing
by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl. Edition: 7 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México Cengage Learning 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m7] (2). Checked out (1).
|
|
20.
|
|
Fundamentos de administración: teoría general y proceso administrativo
by Amaru, Antonio César. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México Pearson 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 A485f] (10).
|
|
21.
|
|
Administración de operaciones: bienes, servicios y cadenas de valor
by Collier, David | Evans, James R. Edition: 2 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México CENGAGE 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.54 C699a] (2).
|
|
22.
|
|
El Plan Anual Operativo: un instrumento para mejorar el desempeño institucional
by Monge Pacheco, Bernal. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Costa Rica ; Didácticas Nexo ; 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 M743p] (1).
|
|
23.
|
|
Administración de la empresa restaurantera
by Franco López, Armando. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México Trillas 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.4.23 F824a] (3).
|
|
24.
|
|
Administración aplicada
by Pérez Paredes, Alfredo | Torralba Flores, Amado. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México ; Benemérita Universidad Autónoma de Puebla ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 P438a] (1).
|
|
25.
|
|
Administración estratégica: teoría y casos
by Thompson, Arthur | Strickland, Alonzo. Edition: 15 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México McGraw-Hill 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 T468ad15] (3).
|
|
26.
|
|
Fundamentos de Marketing
by Stanton, William | Etzel, Michael. Edition: 14 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México McGraw-Hill 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S792f14] (23).
|
|
27.
|
|
Fundamentos de marketing
by Kotler, Philip | Armstrong, Gary. Edition: 11 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México Pearson Educación 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87f11] (4).
|
|
28.
|
|
Marketing for hospitality and tourism
by Kotler, Philip | Makens, James | Bowen, Johnt. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Estados Unidos Pearson 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 K87m] (1).
|
|
30.
|
|
Indicadores de gestión
by Beltran Jaramillo, Jesús Mauricio. Edition: 2 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Colombia 3R Editores 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 B435i2] (1).
|
|
31.
|
|
Administración: liderazgo y colaboración en un mundo competitivo
by Bateman, Thomas | Snell, Scott. Edition: 8 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México McGraw-Hill 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 B328ad8] (4).
|
|
32.
|
|
Gerencia moderna y pensamiento empresarial estratégico
by Sterling Araya, Eduardo. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Costa Rica EUNED 2000Availability: No items available Withdrawn (2).
|
|
34.
|
|
Marketing
by Solomon, Michael | Stuart, Elnora. Edition: 2 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Colombia Prentice-Hall 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S688m] (1).
|
|
35.
|
|
Contabilidad administrativa
by Ramírez Padilla, David Noel. Edition: 6 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México McGraw-Hill 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.151.1 R165c] (1).
|
|
36.
|
|
Administración
by Schermerhorn, John. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México ; Limusa ; 2003Availability: No items available Withdrawn (3).
|
|
37.
|
|
Filosofía de la calidad
by Cantu Delgado, Humberto | Gutiérrez Pulido, Humberto. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México ; McGraw-Hill ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.562 C233f] (1).
|
|
38.
|
|
Cuadro de mando: organizando información para crear valor
by Ballvé, Alberto. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: España ; Gestión 2000 ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 B194c] (1).
|
|
39.
|
|
Comunicación estratégica en las organizaciones
by Rebeil Corella, María Antonieta. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México ; Trillas ; 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.45 R289c] (1).
|
|
40.
|
|
Administración: un nuevo panorama competitivo
by Bateman, Thomas | Snell, Scott A. Edition: 6 edición.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México McGraw-Hill 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 368 DC] (6).
|
|
41.
|
|
Cómo planear la planeación estratégica a la pequeña y mediana empresa
by Rodríguez Valencia, Joaquín. Edition: 5 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México Thomson 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.022 R696c5] (1).
|
|
42.
|
|
La elaboración del plan estratégico y su implantación a través del cuadro de mando integral
by Martínez Pedros, Daniel | Milla Gutiérrez, Artemio. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: España Díaz de Santos 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 M379e] (2).
|
|
43.
|
|
Administración estratégica: textos y casos
by Dess, Gregory. Edition: 5 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México ; McGraw Hill ; 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 D475a5] (1).
|
|
44.
|
|
Marketing internacional
by Czinkota, Michael | Ronkainen, Ilikka. Edition: 8 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México Cengage Learning 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 C998m] (1).
|
|
45.
|
|
Proceso administrativo para las organizaciones del siglo XXI
by Bernal Torres, César Augusto | Sierra Arango, Hernán Darío. Edition: 2 ediciónMaterial type: Book; Format:
print
Publisher: Colombia ; Pearson ; 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 B517p2] (8).
|
|
46.
|
|
Planeación e integración de los recursos humanos: capital humano
by González, Martín | Olivares, Socorro | González, Nancy | Ramos, Juan M. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México Patria 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.3 G643p2] (2).
|
|
47.
|
|
El diamante de la excelencia organizacional: una propuesta para mejorar la implementación de la estratégia
by Kovacevic, Antonio | Reynoso, Alvaro. Edition: 2 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México Cengage Learning 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 K88d2] (3).
|
|
48.
|
|
Principios de Marketing Edition: 3 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México Thomson 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 P957p] (1).
|
|
49.
|
|
Marketing internacional
by Czinkota, Michael | Ronkainen, Ilikka. Edition: 10 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México Cengage Learning 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 C998m10] (1).
|
|
50.
|
|
Comportamiento del consumidor
by Solomon, Michael. Edition: 10 ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México ; Pearson ; 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.834.2 S689c10] (2).
|