Colegio Universitario de Cartago

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1. El estilo Coca-Cola: estrategias para competir en un mercado global

by Pendergrast, Mark.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Deusto 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.049 P397e] (1).

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2. Innovar al estilo Sony: conozca sus secretos

by Luh, Shu Shin.

Material type: book Book; Format: print Publisher: España Deusto 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.049 L951i] (1).

3. Fundamentos de Marketing

by Hernández Garnica, Clotilde | Maubert Viveros, Claudio Alfonso.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Prentice Hall ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 H557f] (2).

4. Marketing contemporáneo

by Kurtz, David.

Edition: 15 ediciónMaterial type: computer file Computer file; Format: electronic Publisher: México ; Cengage Learning ; 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K96m] (2).

5. Marketing management

by Kotler, Philip | Keller, Kevin.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Estados Unidos ; Pearson ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87m] (1).

6. Dirección de marketing

by Kotler, Philip.

Edition: 10 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87d] (8).

7. Marketing

by Kerin, Roger | Hartley, Steven | Rudelius, William.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K39m] (1).

8. Introducción a los negocios y su gestión

by Camisón Zornoza, Cesar | Dalmou Porta, Juan Ingnacio.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Pearson Educación ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 C183i] (2).

9. Como hacer marketing sin recursos

by Rice, Craig S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina ; Granica ; 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.84 R495c] (1).

10. Análisis de los negocios con excel

by Carlberg, Conrad.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.406.2 C279a] (2).

11. Dirección de marketing

by Kotler, Philip.

Edition: 14 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87di14] (4).

12. Responsabilidad social empresarial

by Raufflet, Emmanuel | Lozano Aguilar, José Félix.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson Educación ; 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.408 R244r] (2).

13. Fundamentos de marketing

by Stanton, William.

Edition: 13 edición.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S792f] (2).

14. Marketing de servicios: un enfoque de integración del cliente a la empresa

by Zeithaml, Valarie A.

Edition: 2 edición.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 Z48m] (1).

15. Marketing y planificacion para restaurantes

by Nanclares Fragoso, José.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Paraninfo ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.4.12 N176m] (1).

16. Marketing de servicios

by Cobra, Marcos.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8C657m] (1).

17. El plan de marketing: guía de referencia

by Burk Wood, Marian.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Pearson Educación ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 B947p] (2).

18. Marketing

by Kerin, Roger A | Berkowitz, Eric N | Hartley, Steven W.

Edition: 7 edición.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K39m] (4).

19. Marketing estratégico

by Walker Jr, Orville | Boyd, Jr, Harper | Mullins, John.

Edition: 4 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 W181m] (2).

20. Smart: lo fundamental y lo más efectivo del marketing

by Mariotti, John.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M342s] (1).

21. Técnicas de marketing y estrategias para restaurantes

by Vallsmadella, Josep María.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Pearson Educación ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.4.23 V215t] (2).

22. Administración de servicios: estrategias de marketing, operaciones y recursos humanos

by Lovelock, Christopher | Reynoso, Javier | D' Andrea, Guillermo | Huete, Luis.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L898a] (1).

23. Las 11 leyes inmutables de la creación de marcas en internet

by Ries, Al | Ries, Laura.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: ES Deusto 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.827 R559l] (1).

24. Los 10 pecados capitales del marketing: indicios y soluciones

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Deusto 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87di] (1).

25. Dirección de marketing: conceptos esenciales

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87di] (1).

26. Dirección de Marketing

by Kotler, Philip | Lane Keller, Kevin.

Edition: 12 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87di12] (5).

27. Llegue a su cliente: marketing para el éxito

by Godin, Seth.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Robinbook [20-?]Availability: No items available Withdrawn (1).

28. Marketing

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m] (1).

29. El turismo: teoría y práctica

by Cooper, Chris | Fletcher, John | Fyall, Alan | Gilbert, David | Wanhill, Stephen.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Sintesis 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.0.56 C776t] (1).

30. La calidad en la hostelería: 1000 detalles a cuidar

by Biosca, Domenec.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Gestión 2000 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.47 B616c] (1).

31. Marketing de servicios

by Withers, Jean | Vipperman, Carol.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México CECSA 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 W824m] (1).

32. Conceptos de administración estratégica

by David, Fred R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 D261c] (2).

33. Administre su empresa de la estrategia a la práctica: mercadeo

by Zuluaga Uribe, Gonzálo.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia Alfaomega 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 Z94ad] (4).

34. Marketing con Facebook

by Zarella, Dan.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Anaya 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 Z38m] (1).

35. Marketing: enfoque América Latina, el marketing científico aplicado a Latinoamérica

by Arellano Cueva, Rolando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 A678m] (1).

36. Estrategia de marketing

by Ferrel, O.C | Hartline, Michael D.

Edition: 5 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 F383e5] (1).

37. Marketing de servicios: conceptos, estrategias y casos

by Hoffman, K. Douglas | Bateson, John E.

Edition: 4 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8. H699m4] (1).

38. Conceptos de administración estratégica

by David, Fred R.

Edition: 14 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 D261c14] (3).

39. Redes Sociales en la empresa

by Gómez Vietes, Álvaro | Otero Barres, Carlos.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia Ediciones de la H 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 006.754 G633r] (1).

40. Casos de Marketing

by Fischer de la Vega, Laura | Espejo Callado, Jorge.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 430 DC] (6).

41. Business english

by Taylor, John B.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Estados Unidos Express Publishing 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 428.3 T238b] (5). Checked out (1).

42. Markenting: manual formativo

by Torres Tirado, Laura.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia Ediciones de la U 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 T693m] (1).

43. Administración para emprendedores

by Amaru Maximiliano, Antonio César.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 A485ad] (3).

44. Casos de Dirección de Marketing

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Pearson Educación 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 431 DC] (8).

45. Cómo preparar un plan de negocios.com

by Eglash, Joanne.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Gestión 2000 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.84 E31c] (1).

46. Administración de Marketing: un enfoque en la toma estratégica de decisiones

by Mullins, John | Walker, Oruilla | Boyd, Harper | Larreche, Jean Carlo.

Edition: 5 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Mac Graw Hill 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M961ad5] (3).

47. Fundamentos de Marketing

by Stanton, William | Etzel, Michael.

Edition: 14 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S792f14] (23).

48. Fundamentos de marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 11 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87f11] (4).

49. Marketing for hospitality and tourism

by Kotler, Philip | Makens, James | Bowen, Johnt.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Estados Unidos Pearson 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 K87m] (1).

50. Ventas: conceptos, planificación y estrategias

by Stanton, William | Buskirk, Richard H.

Edition: 9 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.84 S792v] (1).

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