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Marketing de servicios: conceptos, estrategias y casos

By: Hoffman, K. Douglas | Bateson, John E.
Material type: materialTypeLabelBookPublisher: México Cengage Learning 2011Edition: 4 edición.Description: 443 páginas.Subject(s): MARKETING | MERCADOTECNIA DE SERVICIOS | COMPORTAMIENTO DEL CONSUMIDOR | PROCESO DE ENTREGA | FIJACIÓN DE PRECIOS | ESTRATEGIA DE COMUNICACIÓN | EVALUACIÓN DE ESTRATEGIAS | SERVICIO AL CLIENTE | SATISFACIÓN DEL CLIENTEDDC classification: 658.8. H699m4
List(s) this item appears in: Orozco. Mercadotecnia
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Item type Current location Call number Status Date due Barcode
Libro Libro Biblioteca Alfonso Chase Brenes
658.8. H699m4 (Browse shelf) Available 17691

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